Neevi by Ridhima aims to bridge the gap between weavers, artisans, and customers without ever compromising on the fair price to the weaver and artisan community and the quality of the craft to the customers.
Neevi by Ridhima is a brand that was launched with a passion and hope to be the destination of choice for women of today who want something from everyday wear to something that she puts on for special occasions and which resonates with her identity and heritage and her individual sense of style. The aim of the brand is to promote and bring the known and the unknown crafts and weaves of our country on a platform where everyone can buy and own a handloom saree. The company’s focus is on operational excellence and economical cost structure, without ever comprising on the design or quality for the buyers and the fair price for the labour and efforts put in by the artisans.