Founded in 2015 by brothers Sachin and Vishal Chopra, Ninety One is one of India’s fastest growing active lifestyle and sustainable mobility brands, with a retail network of over 1,000 stores across 500 cities and towns. In 2020, the company launched its Made-in-India e-bike Meraki at a retail price point of $400, or about Rs 30,000. Currently, the company has one manufacturing facility in Ahmedabad, producing 10,000 bikes a month, and works with two outsourced factories in Ludhiana and Sri Lanka. The brand aims to ramp up e-bike production in the near future.