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Not So Pink is a fashionable western workwear brand that delivers contemporary yet comfortable apparel for the Indian body type, for her to be the most confident, bold, and classy version of herself.
Basic Information
Not So Pink is a body-positive, fashion-forward western workwear brand for the modern Indian working women, complementing all sizes with zero compromises on style. Backed by thorough research on the Indian body type, Not So Pink has redefined the size chart for women’s workwear. The brand has achieved this by keeping in mind the most common body types in India. This, combined with the right set of silhouettes and on-trend designs have led the brand to create stylish and chic workwear that suits the Indian woman of today just right.
Legal Name
:
Soch Retail Pvt. Ltd.
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2C  
Founding Date
:
10th Aug 2021
No. of Employees
:
41 to 60
Core Team
:
1.  
Purvi Rohit Pugalia
Co-Founder
2.  
Rohit Mohan Pugalia
Co-Founder
Revenue Stream
Target Market
B2C
Formal Wear for the Working Women.
User Age
:
18 to 25,  26 to 34,  35 to 45  
User Income
:
Upper-middle Income  
Location
:
B2B
Formal Wear for the Working Women.
Client Segment
:
E-Commerce  
Target Companies
:
Startup  
Target Geography
: