OatMlk

OatMlk was founded by Akash Wadhwani & Rishabh Gupta as they were being victims of lactose intolerance, often enjoyed exploring a wide variety of plant based milks while working abroad.

Direct-To-Consumer Brands, FMCG

Basic Information

OatMlk's purpose as a company is to provide a means to all people, whether lactose intolerance or explorers beyond the norm, to attain the pleasure of health. Their vision is to build a collective community of plant lovers, earth lovers, health freaks, and you basically a community of people who care.

Headquarters

Kanpur, Uttar Pradesh, India

Business Model

B2C, B2B, B2B2C, D2C

Founding Date

2020

No. of Employees

<10

Core Team

Rishabh Gupta

Co Founder

Akash Wadhwani

Co Founder

Timeline

2020

Nov | Company Incorporation

Took us 1.5 years of research to develop our OatMlk, what is it today.

2021

Jan | Product Launch

Shipped and delivered our first batch near Diwali 2021 to capture the market.

2022

Jan | Strategic Partnership

Got our first Hotel order (Four Seasons), and have not looked back since, currently 25+ hotels are our clients.

Feb | Strategic Partnership

Part of Salad Days (Delhi's largest healthy food cloud kitchen) menu on Zomato and Swiggy.

Revenue Stream

E-commerce - Product

Subscription

Target Market

B2B

We currently supply to Taj, Four Seasons, Ritz Carlton, JW Marriott, etc for their breakfast spreads. Cafes like Cafe Dori, Aromas Cafe, etc in their menu.

Client Segment

Consumer, Services, Direct-To-Consumer Brands, FMCG, Travel/Hospitality

Target Companies

Startup, Small Enterprise, Medium Enterprise, Large Enterprise

Target Geography

India, India Tier 1, India Tier 2, Asia Pacific

B2C

Healthy focused and Lactose-Intolerant Individuals.

User Age