Omay Foods is a branded line of packaged, ready-to-eat healthy snacks that are prepared using classic roasting techniques.
Basic Information
Omay Foods offers consumers healthy, travel-fit snacks, prepared by roasting in rock salt, minus the oil. It’s a direct-to-consumer (D2C) startup that sells packaged, ready-to-eat healthy snacks, prepared by roasting only in rock salt, a tradition of Rajasthan. They roast the ingredients in rock salt, instead of frying or baking in oil or a liquid substance. Salt is heated to 300ºC, dry grains are dropped into it, and cooked in a swift action. All the snacks are made with 100 percent natural ingredients; even the seasonings are prepared in-house with ingredients sourced directly from farmers. At present, Omay sells 20 varieties of snacks, including roasted seeds and grains, berry-based trail mixes, and traditional Indian snacks such as chana jor, potato flakes, and soybean crisps, priced in the range Rs 100-300.
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