Orient Electric Limited is an Indian multinational electrical equipment manufacturer.

Basic Information

Orient Electric Limited makes fans, lighting, home appliances and switchgears. Orient Electric has manufacturing facilities in Kolkata, Faridabad and Noida. It exports fans from India to over 35 international markets. Orient Electric Limited (OEL) is part of the diversified USD 2.4 billion Indian conglomerate CK Birla Group. Smart Shop is an extension of Orient Electric's ongoing efforts in creating more engagement points to improve consumer experience. Orient Electric Smart Shops serve as an exclusive and franchised one-stop shops offering an opportunity to the consumer to experience and chose from a wide range of products under a single roof while providing an opportunity to our franchise partners to associate with us in their efforts of business expansion. These exclusive shops also double as a platform for us to engage with consumers, understand their expectations and get valuable feedback which enables us to improve product offerings, service and overall consumer experience. See more

Legal Name


Orient Electric Limited



Mumbai, Maharashtra , India

Founding Date



No. of Employees


61 to 100

Core Team


Rajaram Maheshwari

Managing Director and Chairman