Paytm Mall is the e-commerce unit of Noida-based digital payments company Paytm. Paytm Mall works on a hyperlocal offline-to-online (O2O) business model. The e-commerce unit has raised $795 million from marquee investors; Chinese ecommerce giant Alibaba, Japanese conglomerate Softbank Vision Fund and American multinational ecommerce corporation eBay. Their product offerings include products within categories like beauty and personal care, home and kitchen, sports and health, appliances, mobile phones, laptops and electronics, cars and bikes, and FASTag.