PinkAprons is a startup founded and run by women that is specialising on offering home-cooked meals to people.

Basic Information

PinkAprons is a platform that empowers women and home chefs to become entrepreneurs in just five minutes and sell their food to a large audience. Since its launch in 2020, it has onboarded 500 home chefs from Pune and served over 20,000 customers so far. PinkAprons’ strategy is simple - create a platform for women home chefs, help them become entrepreneurs from the comfort of their homes, and cater food through instant or scheduled food orders. Initially, home chefs and customers were onboarded primarily through posts on social media. Gradually, they expanded into SEO, paid ads on social media, and email marketing to generate traction. There are two parts to PinkAprons’ business - on-boarding home chefs and inspiring them to showcase their culinary skills, setting up a price, and delivering the orders. The other is to create awareness of home-cooked food available online among foodies and inspire them to order and schedule meals conveniently. The backend teams manage delivery, setting up IT infrastructure, customer service, and other aspects. See more

Legal Name


PinkApron LLP



Pune, Maharashtra, India

Founding Date



No. of Employees


41 to 60

Core Team


Adetee Agarwaal

Co-Founder & MD


Arpit Agrawal