Founded in 2014 by Valliappan Kumarappan, Varun Singh and Arun Sriram, PinkBlue supplies dental products, materials, instruments and equipment to healthcare institutions online. The Bengaluru-based company also provides a SaaS-based intuitive materials management platform to enhance the supply chain management capabilities of both healthcare institutions and manufacturers by creating visibility over a complex supply chain. The company claims to have reached over 80,000 dentists with a wide catalogue of 35,000 dental products. The online e-commerce dental supplier competes with other healthcare platforms like NetMeds, MedGenome, 1mg, and Medibox, among others.