Polka Pop

Polka Pop (Duhkaar Food & Beverages) is India's 1st Naturally Flavoured Sparkling Water with 0 Sugar and 0 Calories and no sweeteners of any kind!

Food & Beverages

Products and Services

Assorted Collection 3.0

Use code POLKA10 to get FLAT 10% off on orders above Rs. 500. Free delivery across India on all orders above Rs. 500

Are you someone who is new to sparkling water? Presenting the Polka Pop Assorted Collection - the perfect pack to try out all flavours! :)

Food and Beverages

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Basic Information

Polka Pop is India’s first homegrown flavoured sparkling water brand. For fun-loving, health-conscious individuals, Polka Pop is a way to keep yourself hydrated with a refreshing, flavourful, fizzy drink without any calories or sugar making it the perfect replacement for unhealthy sodas and mixers. It is currently available in 4 flavours - Cranberry, Peach, Lemon-Lime & Orange and is a product that is completely made in India. What makes them unique: We are building the first truly clean beverage brand in India. Not just that, we truly care about sustainability and want to build an ecosystem that can help promote truly clean & healthy living. Their vision is to build the largest clean beverage brand to help further their mission of making healthy living more fun & accessible. Clean for them is a three-pronged approach - Clean label, transparent communication and circular approach to all operations.

Legal Name

Duhkaar Food & Beverages Pvt. Ltd.

Headquarters

Chennai, Tamil Nadu, India

Business Model

B2C

Founding Date

2021

No. of Employees

<10

Core Team

Gaurav Khemka

Founder & CEO

Timeline

2020

Aug | Company Incorporation

2021

Jan | Product Launch

Revenue Stream

E-commerce - Product

Physical Commerce

Target Market

B2C

For fun-loving, health-conscious individuals, Polka Pop is a way to keep yourself hydrated with a refreshing, flavourful & fizzy drink without any calories or sugar.

User Age

18 to 25, 26 to 34, 35 to 45

User Income

Upper-middle Income, High Income

Location

India

B2B

Polka Pop allows you to hydrate while giving you the flavour and fizz without the calories or sugar. It's a refreshing drink that the consumer can pick up at retail outlets, in restaurants, at offices, during travel and at events.

Client Segment