ProfitWheel’s goal is to make digital advertising more efficient by sharing intelligence from existing customer's data with media buying platforms and vice versa.
ProfitWheel makes digital advertising more effective by finding and winning the most profitable customers in the client’s market by sharing intelligence from the advertiser’s existing 1st party / CRM data with media-buying platforms and vice versa. Marrying best-in-class AdTech and MarTech systems to deliver improved CAC / CPA / ROAS and results in higher profit for the clients they serve. Their first product named ProfitBridge helps clients get a deeper understanding of customers through their comprehensive audience data solution. ProfitBridge helps in analysing customer data to uncover their interests, affinities and attributes. ProfitBoost converts insights into buyable media, optimize media spends and increase yield / RoAS. MarketExpander is technology that can expand to new international/new markets after gleaning insights from best performing segments in a mature market and ChannelExpander exports learnings from one channel to another.