Founded by Abhishek Agarwal in 2015, Purple Style Labs incubates young designer brands and helps them with sales, marketing, and technical support. Purple Style Labs endeavours to build the biggest luxury fashion house in India comprising of two multi-designer platforms - Pernia's Pop-Up Shop and The Stylist. Bringing together truly exceptional houses, with an online and offline presence, Purple Style Labs is creating destinations to discover Indian designer wear in truly unique settings. The fashion house raised INR 12.6 Cr in multiple tranches from May 2019 to March 2020.