Rasna is the India's Biggest group in Food & Beverage Industry with Market share of 93% in powder Concentrate Business.
Basic Information
Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India. It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca. As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India and as of 2011, the company had a turnover of ₹3.5 billion (US$46 million). Additionally, its very popular among children , Rasna operates over 40 mock tail bars across India under brand 'Rasna Buzz'. These bars are targeted to the Indian tastes by youngsters and offer variety of products on menu such as soda-based drinks, milkshakes, sundaes and specially created mocktails, Mirchi Mango, Masala Orange, Minty Jeera Lemonade, Kala Khatta Buzz etc.
Revenue Stream
FMCG
FMCG
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