RasoiShop

Rasoishop Ventures Private Limited is India's First Multi Brand Omni Channel Kitchenware Retailing Platform- Selling through www.rasoishop.com and a chain of 25 RasoiShop Stores: 5000+ curated kitchenware products from 100+ leading kitchenware brands

Direct-To-Consumer Brands, E-Commerce, Retail, Household Appliances, Gifting

Basic Information

RasoiShop - India's First Multi Brand Omni Channel Retailing Platform has been brought to you by the founders of Softel brand of kitchen appliances and other promoters having over 30 years of domain experience in consumer marketing and kitchen industry. RasoiShop is a one stop shop for branded kitchenware with 5000+ curated products from 100+ leading brands like Prestige, Havells, Bajaj, Maharaja, Milton etc. Unlike marketplaces, RasoiShop is an E-Tailer which controls the entire value chain right from procurement, curation, sales to after sales service. Their website - wwww.rasoishop.com offers live commerce support including product demos, whatsapp support to make an informed purchase decision. They have over 29 retail stores spread across India. They also have warehouses in Gujarat and Mumbai to cater to online fulfillment. They also cater to large corporate orders and bulk festive, trade as well as employee gifting with notable conglomerates being on their client list.

Legal Name

Rasoishop Ventures Private Limited

Headquarters

Gandhidham, Gujarat, India

Business Model

B2C, B2B, D2C

Founding Date

1st Feb 2016

No. of Employees

61 to 100

Core Team

Sanjana Jain

Marketing Director

Anilkumar Jain

Mentor

Abhishek Jain

Founder

Timeline

1992

Mar | Product Launch

Launch of the SOFTEL Brand of Innovative Kitchen Appliances with the Domestic Ice Cream Maker using which you could prepare Ice Cream at Home in 30 mins! Brand Launched by Anilkumar Jain - BE MSU, PGDM IIM Banglore Class of 1984

1998

Nov | Product Launch

Expansion of the range of SOFTEL brand of Kitchen Appliances - Launched Soda Maker, Hand Blenders, Mixer Grinders - FudPro

2000

Nov | Raised Funding

26% equity acquired by TTK Prestige Ltd - Softel starts as one of the first OEMs for TTK Prestige Limited's Mixer Grinders

2013

Oct | Product Launch

Launch of Honest Price Shop - Later renamed RasoiShop - as a multi-brand teleshopping platform

2015

Sep | Key Customer Milestone

Touched a Key Milestone of 1000 orders per day via Teleshopping Advertisements being run on leading National TV channels like Zee Khana Khazana and Food Food

Revenue Stream

E-commerce - Product

Physical Commerce

Target Market

B2B

Corporate Gifting, Trade Scheme Gifting for consumer products, Distributors for SOFTEL Brand, Mega/Micro Fulfillment Centers for E-Commerce Operations

Client Segment