Recotap

Recotap is an AI-driven Account-Based Marketing (ABM) platform that helps B2B Marketers run targeted ABM campaigns, at scale.

Machine Learning, MarTech

Basic Information

Recotap is an account-based marketing and advertising platform. It offers B2B marketers a better way to run personalized and multi-channel ABM campaigns. Using Recotap, marketers can make data-driven decisions to improve marketing and advertising performance and deliver better marketing ROI. Recotap’s Identify module can help teams to quickly build the account list, which is usually a very time-consuming process. All Recotap-identified accounts come pre-loaded with purchase intent to design effective campaigns. Using our core advertising solution, marketers can precisely target their audience on social media and major ad networks and engage them with personalized ads. They can also increase ad performance and website engagement using their smart pages module that dynamically alters web content based on the visitor profile. Lastly, Recotap can track and measure the audience interactions across ads, emails, and website activity to build an engagement score that acts as an indicator of account readiness for sales activation.

Legal Name

Impel Labs

Headquarters

Bangalore, Karnataka, India

Founding Date

2018

No. of Employees

41 to 60

Core Team

Ganesh Chithambalam A.S

Co-founder & CTO