Roundups lets you invest your spare change automatically from everyday purchases such as fuel, food, or groceries.

Basic Information

Roundups let's you invest your spare change. Whenever you swipe your card to make a purchase, we round up the transactions to the nearest hundredth and invest the difference in a portfolio of mutual funds. For example, if you buy something from Amazon for Rs. 180, we'll round up the transaction and invest Rs. 20 automatically. So whenever you spend, we help you invest. It's simple, affordable, and fun! The advantage of using the app is that it is an excellent tool for first-time investors and savers. No minimum amount is needed to invest. It is perfect for short-term goals and emergency funds, it is free to use, and it offers personally curated content that will help you learn more about personal finance. See more

Legal Name


Drucker & Grove Fintech Private Limited



Chennai, Tamil Nadu, India

Business Model



Founding Date


9th Jun 2020

No. of Employees



Core Team


Atishe Chordia



Babu Krishnamoorthy



Vikram Hirawat

Founder & CEO

Sep | Company Incorporation
The idea was born on October 2019. We spent the next 6-8 months to build the founding team.
Jun | Product Launch
After the company incorporation, we spent the next 12 months in acquiring regulations and building the product. This included launching the MVP, speaking to over 300+ users, revamping the product, building the infrastructure and more.

Target Market


Young Adults: Millennials and Gen-Z

User Age


18 to 25, 26 to 34

User Income


Lower-middle Income, Upper-middle Income