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Roundups lets you invest your spare change automatically from everyday purchases such as fuel, food, or groceries.
Basic Information
Roundups let's you invest your spare change. Whenever you swipe your card to make a purchase, we round up the transactions to the nearest hundredth and invest the difference in a portfolio of mutual funds. For example, if you buy something from Amazon for Rs. 180, we'll round up the transaction and invest Rs. 20 automatically. So whenever you spend, we help you invest. It's simple, affordable, and fun! The advantage of using the app is that it is an excellent tool for first-time investors and savers. No minimum amount is needed to invest. It is perfect for short-term goals and emergency funds, it is free to use, and it offers personally curated content that will help you learn more about personal finance.
Legal Name
:
Drucker & Grove Fintech Private Limited
Headquarters
:
Chennai, Tamil Nadu, India
Business Model
:
B2C  
Founding Date
:
9th Jun 2020
No. of Employees
:
<10
Core Team
:
1.  
Atishe Chordia
Founder
2.  
Babu Krishnamoorthy
Founder
3.  
Vikram Hirawat
Founder & CEO
Timeline

2020

Company Incorporation

Sep | Company Incorporation

The idea was born on October 2019. We spent the next 6-8 months to build the founding team.

2021

Product Launch

Jun | Product Launch

After the company incorporation, we spent the next 12 months in acquiring regulations and building the product. This included launching the MVP, speaking to over 300+ users, revamping the product, building the infrastructure and more.

Target Market
B2C
Young Adults: Millennials and Gen-Z
User Age
:
18 to 25,  26 to 34  
User Income
:
Lower-middle Income,  Upper-middle Income  
Location
: