SafeGraph

SafeGraph is a geospatial data company aiming to build the most accurate source of truth for understanding the physical world.

Analytics & BI, Machine Learning

Basic Information

SafeGraph’s places dataset includes a breadth of information about physical places in the US & Canada. This includes core location information, spatial hierarchy metadata, place traffic data, and more. Organisations use their data to help inform their people and machines to make better decisions for growth. SafeGraph provides not only complete business listing information for over 5 million Points-of-Interest (POI) in the U.S, but also by surfacing the visitor patterns registered at these locations. SafeGraph aims to help urban planners, retailers, marketers, investors, academic researchers, and many more professionals interested in understanding anonymized population movement patterns. Built into SafeGraph’s Patterns dataset is information about when POIs are visited — by time of day and day of the week, length of visit bucketed into intervals, and the median length of a visit. Besides the time dimension, the dataset includes patterns of visits from home and work locations to a venue, creating something similar to an origin-destination matrix aggregated at the census block group level. A final dimension included in the dataset is related brand visits within the same day or same month as a POI visit.

Legal Name

SafeGraph Inc.

Headquarters

San Francisco, California, United States

Founding Date

2014

No. of Employees

41 to 60

Core Team

Auren Hoffman

Co-Founder