Scroll

Scroll.in is an Indian Hindi and English language digital news publication owned by the Scroll Media Incorporation.

Social Media

Basic Information

Scroll.in was launched in 2012 as an Indian news website through the holding company of Scroll Media Incorporation. It was founded by Samir Patil and senior journalist Naresh Fernandes, along with Jennifer O'Brien. According to a report of the Reuters Institute for the Study of Journalism, the content delivery of the Scroll.in resembles that of a news wire in combination with in-depth reporting and commentary pieces; the site was described to be elite oriented and compared with the Quartz (publication). Per the report, the publication's content is targeted towards an up-market audience with the business strategy of generating income through premium native advertising and e-commerce. The report also described the publication to have developed a simple and responsive design for its website for the purpose of easy accessibility. Besides the primary website, the distribution of Scroll's content is provided through internet assets such as an android app, two email newsletters and an array of social media channels across Facebook, Twitter, Instagram and YouTube. The Scroll also operates an online shop for books and literary accessories based on recommendations from the editorial team.

Legal Name

Scroll Media Inc

Headquarters

Cambridge, Massachusetts, United States of America

Founding Date

2012

No. of Employees

151 to 250

Core Team

Ritesh Mehta

Co-Founder