Shobitam is a brand that sells ethnic wear for women.

Basic Information

Founded in 2019 by fashionistas and designer sisters Aparna and Ambika in Seattle, Shobitam aims at making Indian ethnic wear affordable and globally available. Their team works closely with weavers across India in designing unique collections and making a difference in their lives and popularizing lesser known weaves. They are one of the fastest growing direct to consumer brands for authentic Indian weaves like Banarasi, Kanjivaram, Chanderi, Venkatagiri, Linen sarees, and more. See more

Legal Name

:

Shobitam

Headquarters

:

Bangalore, Karnataka, India

Business Model

:

B2C, 

D2C 

Founding Date

:

2019

No. of Employees

:

21 to 40

Core Team

:
1.

Ambika Thyagarajan

Co-Founder

2.

Aparna Thyagarajan

Co Founder and CPO

Timeline
2019
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Jan | Key Leadership Hire
Hired CMO & CFO to join founding team and Chairman of Board
Aug | Company Incorporation
Started Shobitam
2020
Aug | Product Launch
Launched Shobitam.com Website
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See More

Revenue Streams

Target Market

B2B

Businesses who partner with Shobitam for their target audiences

Client Segment

:

Direct-To-Consumer Brands

Target Companies

:

Startup, Small Enterprise

Target Geography

:

Global

B2C

Global Audience Passionate About Ethnic Fashion

User Age

:

Less than 18, 18 to 25, 26 to 34, 35 to 45, 46 to 60, More than 60

User Income

:

Lower Income, Lower-middle Income, Upper-middle Income, High Income

Location

:

Global