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Shobitam is a brand that sells ethnic wear for women.
Basic Information
Founded in 2019 by fashionistas and designer sisters Aparna and Ambika in Seattle, Shobitam aims at making Indian ethnic wear affordable and globally available. Their team works closely with weavers across India in designing unique collections and making a difference in their lives and popularizing lesser known weaves. They are one of the fastest growing direct to consumer brands for authentic Indian weaves like Banarasi, Kanjivaram, Chanderi, Venkatagiri, Linen sarees, and more.
Legal Name
:
Shobitam
Headquarters
:
Bangalore, Karnataka, India
Business Model
:
B2C,  D2C  
Founding Date
:
2019
No. of Employees
:
21 to 40
Core Team
:
1.  
Ambika Thyagarajan
Co-Founder
2.  
Aparna Thyagarajan
Co Founder and CPO
Timeline

2019

Key Leadership Hire

Jan | Key Leadership Hire

Hired CMO & CFO to join founding team and Chairman of Board

Company Incorporation

Aug | Company Incorporation

Started Shobitam

2020

Product Launch

Aug | Product Launch

Launched Shobitam.com Website

2021

Advisor Onboarded

Aug | Advisor Onboarded

Added Global Advisory Board - Girish Lakshman, Dr. Malvika Iyer & Arvind Saraf

Revenue Stream
Target Market
B2B
Businesses who partner with Shobitam for their target audiences
Client Segment
:
Direct-To-Consumer Brands  
Target Companies
:
Startup,  Small Enterprise  
Target Geography
:
Global  
B2C
Global Audience Passionate About Ethnic Fashion
User Age
:
Less than 18,  18 to 25,  26 to 34,  35 to 45,  46 to 60,  More than 60  
User Income
:
Lower Income,  Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
Global  
Funding

Total Funding

$1.5M

Investors
:
1.  
Hearth Ventures
Detail Round Breakdown
Round 1

$1.5M

Series Name
:
SEED
Date
:
24th Feb 2022
Investors
:
1.  
Hearth Ventures