Shoppable is a distributed commerce technology company with a suite of e-​commerce products surrounding Shoppable's patented, universal checkout API.

Basic Information

Founded by Heather Marie Udo, Shoppable modernises affiliate marketing by removing the need to redirect shoppers to external websites to complete purchases. The company licenses its product catalog and patented universal checkout technology to publishers, manufacturers, CPGs, and advertisers, that want to host an e-commerce checkout on their websites, apps, and ads, without having to hold inventory, create channel conflict or set up an expensive DTC business. Shoppable partners with Fortune 500 retailers and direct-to-consumer brands to create its multi-retailer product catalog API and patented Universal Checkout. Customers of Shoppable choose which products they want to promote and sell on their experience based on what makes sense for their users. See more



New York, New York, United States of America

Founding Date



No. of Employees


41 to 60

Core Team


Heather Marie Udo

Founder & CEO


Ted Nadeau

Chief Operating Officer

Revenue Streams





New York Angels


On Grid Ventures


Great Oaks Venture Capital