Sleepy Owl Coffee is a cold brew coffee brand.

Basic Information

Delhi-based Sleepy Owl Coffee was founded by Ajai Thandi, Arman Sood and Ashwajeet Singh in 2016. Cold brew coffee is ground coffee beans steeped in room temperature water, instead of being exposed to heat the way it would in a regular brewing process. It takes at least 12 hours for the taste and flavour to percolate through after which it is brewed — again in cold water — for a further 30 minutes. The result is a black coffee concoction. The company, which launched hot brew in 2019, claims to have about 60,000 consumers. The products are sold across more than 1,000 retail outlets in Delhi and Mumbai, which accounts for about 40 percent of the business. Online platforms—the company’s website and Amazon—make up the rest. They use 100% Arabica Coffee grown above 5300ft in the southern part of India, and sourced directly from farms. See more

Legal Name

:

Sleepy Owl Coffee Pvt Ltd

Headquarters

:

New Delhi, Delhi, India

Business Model

:

D2C 

Founding Date

:

2016

No. of Employees

:

21 to 40

Core Team

:
1.

Ashwajeet Singh

Co Founder

2.

Ajai Thandi

Co Founder

3.

Arman Sood

Co Founder

Funding

Detail Round Breakdown

Round 1

$6.5M

Series Name

:

SERIES-A

Date

:

22nd Nov 2021

Investors

:
1.

Rukam Capital

2.

DSG Consumer Partners