Launched in 2016, Smallcase is a platform that offers investors the option of creating, or investing in, theme-based portfolios of stocks or exchange-traded funds. Some of its earliest themes were GST, affordable housing and digital India - at a time when there were few options in the industry, such as consumption and natural resources. The most popular themes now are all-weather, smart beta, bargain buys and brand value. Smallcase has broking platform Zerodha, Axis Capital, HDFC Securities and Edelweiss Securities as partners and over 2.4 lakh active customers. The company earns revenues through fees of around ₹100 whenever a user invests in a portfolio, but not each time they buy or sell stocks. The platform has raised ₹55.5 crore from Sequoia Capital India, Blume Ventures, Straddle Capital and other institutional investors through three rounds of funding.