Founded by Natasha Tuli, Soulflower is a handmade natural personal care brand. Priced between Rs 350 and Rs 2,000, Soulflower has nearly 200 SKUs, including carrier oils, essential oils, shampoo bars, soaps, masks, aroma oils, diffusers, and potpourri, among others. All the products are vegan and cruelty-free. It’s office houses ten cats and the team feeds around 300 stray animals daily. They continued their feeding drives during the nationwide lockdown as well. In 2015, Soulflower entered the global market and started selling its products in the US, Dubai, and the UK. In India, it operates on dual models of B2C and B2B and counts on companies like Kotak Mahindra and Viacom 18 among its clients. Besides selling through its website, it has a presence in over 500 retail stores including pharmacies, reliance, lifestyle, and many mom-and-pop stores.
