They are a fashion retail brand that offers best quality trendy fashion essential products to women, men and kids. With a direct-to-consumer approach, the company sells
directly to final customers via Ecommerce Marketplaces like Amazon, Flipkart
and Ajio.
Their products are loved by women of all age groups. They also started to offer
plus sizes based on customer demand (3xl-5xl).
What makes them unique: The brand offers the most competitive high demand fashion essential apparel such as Casual T-shirts, Dresses and Winter Sweatshirts. They noticed a huge gap
in the market between large scale popular Brands like Levis, Veromoda and small
scale unorganized brands. There was no right product available in the market,
especially on marketplace sale channels which meets the Indian customer expectation
in terms of design, price, sizes and quality. They identified the missing design
type, fabric qualities, fit and launched their first collection in 2020. From then they have grown exponentially every year.