Sugar Shell is a venture that aims at designing useful, innovative and affordable products for mastectomy survivors (breast cancer survivors).
Basic Information
Sugar Shell wishes to be part of the critical journey of breast cancer patients and provide courage and support with well-engineered, ergonomically designed inner-wears and prosthetics. It claims to be the first “clean-label” lingerie brand in India, designed with state-of-the-art technology. The startup is currently incubated at IIM Bangalore and Visakhapatnam through Women Entrepreneurship Program (WSP), and is at testing phase in the market, with plans for a launch during October 2021, which is commemorated as Breast Cancer Awareness Month. All SugarShell products are made of natural and organic cotton, cotton lycra, hemp without hooks, rings or elastic bands. They are also available in different styles – strapless, halter neck, etc., so that a woman feels confident like before. The products are now offered at a discounted price and each order is taken care of individually.
Legal Name
:
Sugar Shell Brands Pvt. Ltd
Headquarters
:
Mumbai, Maharashtra , India
Founding Date
:
2020
No. of Employees
:
<10
Core Team
:
1.
Sushmita Basak
Founder
2.
Moumita Basak
Co-Founder
3.
Debrup Majumdar
Co-Founder
4.
Sib Sankar Basak
Co-Founder
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