Sugar Shell is a venture that aims at designing useful, innovative and affordable products for mastectomy survivors (breast cancer survivors).

Basic Information

Sugar Shell wishes to be part of the critical journey of breast cancer patients and provide courage and support with well-engineered, ergonomically designed inner-wears and prosthetics. It claims to be the first “clean-label” lingerie brand in India, designed with state-of-the-art technology. The startup is currently incubated at IIM Bangalore and Visakhapatnam through Women Entrepreneurship Program (WSP), and is at testing phase in the market, with plans for a launch during October 2021, which is commemorated as Breast Cancer Awareness Month. All SugarShell products are made of natural and organic cotton, cotton lycra, hemp without hooks, rings or elastic bands. They are also available in different styles – strapless, halter neck, etc., so that a woman feels confident like before. The products are now offered at a discounted price and each order is taken care of individually. See more

Legal Name


Sugar Shell Brands Pvt. Ltd



Mumbai, Maharashtra , India

Founding Date



No. of Employees



Core Team


Sushmita Basak



Moumita Basak



Debrup Majumdar


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