Super Smelly is a certified toxin-free personal care brand aimed at GenZ.

Basic Information

Super Smelly is a certified 100% toxin-free brand of personal care products exclusively for teens, tweens and young adults. The brainchild of a mother to a tween girl, the brand understands the needs of Generation Z and promises to deliver minus the health hazards of toxins that come packaged in other products. All product formulations are developed keeping this age group in mind and have been clinically and dermatologically tested for safety and certified toxin-free and made safe by Safe Cosmetics Australia. The brand has a range of zany products from deodorants to pocket perfumes, face washes to lip balms. hair oil to hair gels. Most of the products are also certified vegan and none of them have been tested on animals. Their face packs have been voted Product of the Year, while their acne warrior face pack and aloe vera face wash have bagged a few Organic Beauty Awards (Australia). Their products are available online on all major platforms like Amazon and Flipkart. See more

Legal Name


Natturel & Kool Pvt Ltd



New Delhi, Delhi, India

Business Model




Founding Date



No. of Employees


11 to 20

Core Team


Dipali Mathur Dayal

Co-Founder & CEO


Milan Sharma






Lyte Investment Bank