Happy Threads works with women artisans to enhance their livelihoods and makes crochet handicrafts.

Basic Information

Happy Threads by Supermoms4u Foundation is a non-profit organization involved with women artisans making crochet handicrafts. Their primary objective is to help women artisans achieve social and economic sustainability through their craft. So far, they have been successful in involving over 1000 women across villages, towns, and cities of India. And they endeavour to increase the number of artisans and also provide more volume of work to each artisan. They are involved with the training of the women to make in vogue and premium quality products through live workshops as well as audio-video training. They aim to ensure a steady purchase and hence a stream of income to the artisans. They are also working towards opening different marketing channels both domestic as well as International for distribution and sales of finished goods Their product range covers the categories of Children's Toys and accessories, Home Decor items, Fashion accessories, Stoles, earrings, and jewellery. See more

Headquarters

:

Surat, Gujarat, India

Business Model

:

B2C, 

B2B, 

B2B2C 

Founding Date

:

2016

No. of Employees

:

61 to 100

Core Team

:
1.

Tasnim Sabuwala

Founder

Timeline
2016
true
Sep | Company Incorporation
The company was formed after identifying that some households where women contributed income barely barely made enough for sustenance. the vision was then to train women and enhance their incomes at least 3 to 5 times.
2017
Mar | Product Launch
After identifying that a lot of our women could crochet , over 2 lake crochet flower bookmarks were made and distributed. It was then sent as a gift to all the community households creating instant sales and begin making trendy crochet handicrafts.

Target Market

B2C

Evolved customers who are supportive of causes , looking for unique artisanal products and environmentally conscious. Appreciate the crafts and hand made products and do not mind paying a premium for it.

User Age

:

26 to 34, 35 to 45, 46 to 60, More than 60

User Income

:

Upper-middle Income