Sweetish Mafia House is a Mumbai-based cookie brand.
Basic Information
Sweetish House Mafia was founded in 2013, by Aakash Sethi and Neha Sethi, a former investment banker in New York. Their product line is focused on different types of cookies, including double chocolate chip, nutella sea salt, dark chocolate truffle, and chocolate chip to name a few. Specialising in cookies, the brand has slowly expanded its range of products and also offers brownies, milkshakes, cookies, cakes and a variety of other desserts. The company has 12 stores at present, in Mumbai, Pune, Bengaluru and Kolkata. The brand raised INR 12 crore in pre-series A funding from investor Adar Poonawalla, CEO of vaccine manufacturer Serum Institute of India. The brand aims to use the funds to expand their reach in the cities they are present in, enter new cities in India by the end of 2020, and to expand the current product line. They will also use the funds to develop their own e-commerce platform.
Funding
Total Funding
$1.7M
Investors
:
1.
Adar Poonawalla
Consumer
Direct-To-Consumer Brands
Consumer
Direct-To-Consumer Brands
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Features
Consumer
Direct-To-Consumer Brands