Basic Information

Sweetish House Mafia was founded in 2013, by Aakash Sethi and Neha Sethi, a former investment banker in New York. Their product line is focused on different types of cookies, including double chocolate chip, nutella sea salt, dark chocolate truffle, and chocolate chip to name a few. Specialising in cookies, the brand has slowly expanded its range of products and also offers brownies, milkshakes, cookies, cakes and a variety of other desserts. The company has 12 stores at present, in Mumbai, Pune, Bengaluru and Kolkata. The brand raised INR 12 crore in pre-series A funding from investor Adar Poonawalla, CEO of vaccine manufacturer Serum Institute of India. The brand aims to use the funds to expand their reach in the cities they are present in, enter new cities in India by the end of 2020, and to expand the current product line. They will also use the funds to develop their own e-commerce platform. See more

Headquarters

:

Mumbai, Maharashtra , India

Business Model

:

B2C, 

B2B2C 

Founding Date

:

2013

No. of Employees

:

21 to 40

Core Team

:
1.

Neha Sethi

Co-Founder

2.

Aakash Sethi

Co-Founder

Funding

Total Funding

$1.7M

Investors

:

1.

Adar Poonawalla