Tailor and Circus

Tailor and Circus manufactures unisex, body positive and comfortable innerwear.

Basic Information

Launched in 2016, Tailor and Circus manufactures unisex, body positive and comfortable innerwear. These products are made in the Tailor and Circus factory in Tirupur, Tamil Nadu. They import and use lenzing micromodal fabric from Austria. The brand has a team of tailors which is focussed on slow stitching at this factory. Tailor and Circus also has a marketing office in Bengaluru. Tailor and Circus is a proponent of body positivity. It uses a range of people as models without being biased about their weight or other physical features. Besides comfort and body positivity, Tailor and Circus also passes on a cost advantage to its customers. It sells directly to consumers, which often eliminates the need for middlemen. Tailor and Circus products range from Rs 399 to Rs 649 across mens’ and womens’ underwear. After sales, Tailor and Circus tracks data such as customer purchase behaviour, preferences in styles, sizing, designs and more which helps them anticipate customer needs as well as plan their inventory with a constantly growing repeat customer rate.

Headquarters

Bangalore, Karnataka, India

Founding Date

2016

No. of Employees

11 to 20

Core Team

Gaurav Durasamy

Co-Founder