Tender CoCo is a platform that provides tender coconuts at the customer’s doorstep.

Basic Information

Tender CoCo believes in healthy consumption solutions for all. They enable customers to eat healthily, drink healthy and provide farm-fresh tender coconut at the doorstep. Served in its natural form without preservatives or re-packing, the platform follows strict vivid protocol, using a special hygienic machine, stored in a well-maintained store free from roadside dust and germs. Their products are available at stores across metros, highways, and online through web and app doors delivered within the shortest turnaround time, anytime, any day across the year. At the Beta testing stage, they had one outlet functional for the past month in Sandeep Vihar apartment complex in Whitefield, Bangalore. See more

Legal Name

:

Vayal organics Pvt Ltd

Headquarters

:

Coimbatore, Tamil Nadu, India

Business Model

:

B2C 

Founding Date

:

2021

No. of Employees

:

<10

Core Team

:
1.

Arvinth Madampalayam Doraiswamy

Founder

2.

Prasanna Venkatesan

Co-Founder

Timeline
2021
true
Mar | Company Incorporation
Incorporated as private limited company under the name of Vayal organics private limited with three directors.
Mar | Founding Team Hired
Two professionals with over 23 years of corporate work exposure under sales and marketing, business development domain backed by an agriculturist and entrepreneur who has over 20 years of experience.
Apr | Product Launch
First outlet set up in collaboration with Kitchen stories, a popular cloud kitchen name in Bangalore. First outlet in a large apartment complex the Sandeep Vihar apartments in Whitefield Bangalore as Beta test.
Jun | Key Customer Milestone
Touched 100 customer milestone.
Jun | Strategic Partnership
Collaborative partnership exercised with Kitchen stories a popular cloud kitchen brand in Bangalore and looking at expansion across Whitefield area.

Target Market

B2C

Customer segment for this product is the entire population as it's a healthy drink procured and served in its natural form without preservatives and re packaging.

User Age

:

Less than 18, 18 to 25, 26 to 34, 35 to 45, More than 60, 46 to 60

User Income

:

Lower Income, Lower-middle Income, Upper-middle Income, High Income