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To : Founder at The August Company
Bengaluru based The August Company is a sustainable fashion startup.
Basic Information
The August Company was established by Vidhi Singhal in 2017. At first, the startup stopped using polyester fabrics as every time a polyester garment is washed, millions of microfibres are released into the ocean. Today, the startup works on the three pillars of sustainability — social, economic, and environmental. The August Company’s workforce comprises 90 percent of women. In fact, it pays fair wages and fixed salaries to all its employees. The startup ensures its products are environment-friendly and makes accessories with remnant fabrics. It also uses sustainable materials like waste paper for packaging purposes. Apart from fabrics and trims, The August Company also ensures high-quality standards of stitching at its in-house production facility. It uses khadi, block print techniques, handloom ikats, tie and dye techniques, and cotton handloom fabrics for its products. These traditional handwoven and printed fabrics techniques are passed down from one generation to another in families that practice the craft. To make it more relevant for the youth, the startup uses these fabrics as the base and adds contemporary designs to make comfortable clothes, including jackets, dresses, co-ord sets (two-piece coordinated outfits), etc.
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