Basic Information

Auric is producing everyday-lifestyle Ayurveda with modern personality to make people look good and feel good. Natural, preservative free and chemical free is core to Ayurveda as well as to Auric products. Auric started with drinking occasions first with coconut water based Ayurvedic drinks for skin, hair, weight & immunity. Recently, Auric also launched Ayurvedic hot beverages with Moringa Masala Tea, Turmeric Gourmet Coffee & Ashwagandha Hot Chocolate. See more

Legal Name

:

Zenith Drinks Private Limited

Headquarters

:

New Delhi, Delhi, India

Business Model

:

B2C 

Founding Date

:

2018

No. of Employees

:

<10

Core Team

:
1.

Deepak Agarwal

Founder & CEO

Timeline
2018
true
Jan | Company Incorporation
Started Full Time and Registered Company.
Oct | Product Launch
Product available for Sales.
2019
Nov | Key Customer Milestone
100k served customers.

Target Market

B2C

22yo to 40yo, Conscious about Beauty / Wellness / Fitness, Upper Middle Class residing top 50 cities.

User Age

:

18 to 25, 26 to 34, 35 to 45

User Income

:

Upper-middle Income