The India Craft House is a social enterprise that wants to create a fair trade platform and support artisans across the country.

Basic Information

The India Craft House (TICH) is an online shopping platform for handicrafts called. The average price of TICH’s products is in the range of Rs 500 to Rs 5,000 and the average basket size is between Rs 2,500 to Rs 3,500. They source products from across the country and deliver globally. TICH follows an inventory-based model, where it buys the products from artisans directly rather than function as a marketplace. This model was the choice because each piece is unique and hence more difficult to replicate (as compared to machine-made products). Also, being hand crafted, these products require a minimum lead time for production. Its partners include the Dastkari Haat Samiti along with some NGOs and local craft bodies. TICH also provides personalised products for events like weddings or for corporate gifting, décor and stores. They claim to have developed corporate gifting products for large events like the BRIC (Brazil, Russia, India and China) conference and a royal wedding in the middle-east combining two different craft forms. See more

Headquarters

:

Gurgaon, Haryana, India

Founding Date

:

2010

No. of Employees

:

11 to 20

Core Team

:
1.

Sona Puri

Co-Founder & CEO