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The Initial Studio is a one-stop shop for creating and curating personalised products for sartorial and gifting needs
Basic Information
The Initial Studio is a one-stop shop for creating and curating personalised products for sartorial and gifting needs. The platform is focused on aesthetics and quality and aims to provide creative solutions for the user’s gifting needs, personal, business and special occasions. They also aim to cut through the clutter of existing printers and vendors by providing end-to-end solutions from conceptualisation to execution to delivery and everything in between.
Headquarters
:
New Delhi, Delhi, India
Business Model
:
B2C,  B2B,  B2B2C  
Founding Date
:
2017
No. of Employees
:
<10
Core Team
:
1.  
Tarini Manchanda
Founder & CEO
Timeline

2019

Became Profitable

Became Profitable

Lean team, low capital, very little inventory, made to order model

Target Market
B2B
Retail, F&B, Hospitality brands- press kits, influencer gifts
Client Segment
:
Art & Design,  Direct-To-Consumer Brands,  E-Commerce  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
India  
B2C
Urban, professional, design orientated, well travelled
User Age
:
Less than 18,  18 to 25,  26 to 34,  35 to 45,  46 to 60,  More than 60  
User Income
:
Upper-middle Income,  High Income  
Location
: