The Minimalist is a creative solutions group that works with global brands on UI/UX and integrated marketing solutions.
Basic Information
Chirag Gander and Sahil Vaidya founded The Minimalist in 2015 as a design and digital consultancy firm based out of Mumbai, providing services under three business units - Branding and Communication, Interaction Design and Digital Marketing. The branding and communication division works with clients to devise their brand identity, strategy, and marketing communication. The interaction design unit is responsible for developing apps and products, websites and other web products with a user-centric approach. The digital marketing division helps brands with their digital presence and social media marketing. In addition to this, it also works with brands for packaging, end-to-end creative mandates, and also space design. The firm has worked with over 200 clients till date including the likes of Coca-Cola, Airtel, Practo, Minute Maid, IDFC, MobiKwik among others in India. On the global front, it has worked with companies like News Corporation, Berkshire Hathaway, Abbott, Dow, Cetelon, Cashmere Polo, and Hypertrack.io among others.
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