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The Yellow Dwelling

A contemporary home furnishing brand with a focus on natural fibers, Responsible sourcing, sustainable manufacturing and ethical selling.
Direct-To-Consumer Brands,  E-Commerce,  Retail,  Furniture & Home decor,  Home Care  
Basic Information
The Yellow Dwelling’s humble journey began in early 2017 with a search for the finest quality home furnishings that were unique, tasteful yet affordable. Over the past few years, it has grown not only as a business but is continuing to carve a niche for itself in bringing the best of cotton and natural fibre home furnishings in contemporary design. Today the brand ships across the country as well as internationally via our website. We also have five retail stores in Bangalore, Hyderabad, Gurgaon and Pune. What makes them unique The Yellow Dwelling offers originally designed, all natural products including cotton & linen curtains, cushion covers, bedding, dining, wall décor, woven décor products! The vision of the brand is to become the most preferred national home furnishing brand with a unique contemporary design philosophy using a wide range of sustainable natural fiber's.
Legal Name
:
Yellow Dwelling Private Limited
Headquarters
:
Bangalore, Karnataka, India
Business Model
:
B2C,  B2B2C  
Founding Date
:
23rd Jan 2017
No. of Employees
:
21 to 40
Core Team
:
1.  
Abhinayah Sundaramoorthy
Co-Founder
2.  
Nanda Kumar
Co-Founder
Timeline

2019

Product Launch

Apr | Product Launch

First collection of In house designed products manufactured and launched in our stores and website thereby becoming an original brand in the category

2020

Company Incorporation

Jan | Company Incorporation

Changed from Proprietorship to Private limited

Key Revenue Milestone

Dec | Key Revenue Milestone

Crossed 1 CR in revenue for the Financial year 2020-21 closing the year at 1.88 CR which is 3X of previous year

2021

Awards

Feb | Awards

Selected as one of the 7 finalists as promising retail brands for the year 2021-22 by Retail Association of India

Stepped into New Market

Aug | Stepped into New Market

Opened our first Franchise store in Hyderabad and also our first store out of Bangalore.

See More

Revenue Stream
Commission on transaction
E-commerce - Product
Physical Commerce
Target Market
B2C
The Yellow Dwelling has potential to have retail presence in all Metro, Tier 1 and Tier 2 cities across India and also have great potential outside India with its unique designs and customizable option.
User Age
:
18 to 25,  26 to 34,  35 to 45  
User Income
:
Upper-middle Income,  High Income  
Location
:
India,  Global  
B2B
The Yellow Dwelling has a huge advantage in B2B as it can customize the products as per customer specifications and we have backward integration. We can design, manufacture and deliver the products as per customer requirements.
Client Segment
:
Consumer,  Consumer Goods,  Art & Design,  Construction,  Direct-To-Consumer Brands,  E-Commerce,  Education,  Retail,  Real Estate,  Others  
Target Companies
:
Startup,  Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
India,  Global  
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