Udyan Tea is an award winning (Global Tea Championship, USA 2019) premium tea brand based in Darjeeling offering 100+ variants of the finest teas sourced directly from the best gardens of India and Nepal. See more

Basic Information

Udyan Tea is an award winning (Global Tea Championship, USA 2019) premium tea brand based in Darjeeling offering 100+ variants of the finest teas sourced directly from the best gardens. All our products are crafted by co-founding veteran tea tasters with 15+ years of tasting experience. The venture is trying to cut out middlemen by sourcing directly from tea estates by leveraging their relationships and sell directly to consumers online and hence maintain freshness of the tea via vacuum packaging and dehumidified storage. They also sell functional tea blends developed using 50+ natural ingredients targeting health factors with signature blends that taste awesome and are healthy. See more

Headquarters

:

Siliguri, West Bengal, India

Business Model

:

B2C, 

B2B 

Founding Date

:

Jun 2012

Core Team

:
1.

Punit Poddar

Timeline
2013
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Mar | Product Launch
Launched our ecommerce website selling premium teas becoming one of the first online tea companies in India
2018
Sep | Product Launch
Launched a new range of 6 health related teas for different functions, all developed in-house using 100% natural ingredients.
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Target Market

B2B

New and existing tea and healthcare consumable product business, cafes, restaurants, who want to sell premium tea or develop their customised tea range.

Client Segment

:

Tourism, Direct-To-Consumer Brands, Travel/Hospitality, FMCG

Target Companies

:

Startup, Small Enterprise

B2C

Our target customers are all middle class and above individuals who are health conscious/ fitness enthusiasts and are looking to upgrade their lifestyle with a healthy and premium product that they can add into their daily consumption pattern.

User Age

:

26 to 34, 18 to 25, 35 to 45

User Income

:

Upper-middle Income, High Income, Lower-middle Income