Udyan Tea

Direct-To-Consumer Brands, E-Commerce, FMCG

Basic Information

Udyan Tea is an award winning (Global Tea Championship, USA 2019) premium tea brand based in Darjeeling offering 100+ variants of the finest teas sourced directly from the best gardens. All our products are crafted by co-founding veteran tea tasters with 15+ years of tasting experience. The venture is trying to cut out middlemen by sourcing directly from tea estates by leveraging their relationships and sell directly to consumers online and hence maintain freshness of the tea via vacuum packaging and dehumidified storage. They also sell functional tea blends developed using 50+ natural ingredients targeting health factors with signature blends that taste awesome and are healthy.

Headquarters

Siliguri, West Bengal, India

Business Model

B2C, B2B

Founding Date

Jun 2012

Core Team

Punit Poddar

Timeline

2013

Mar | Product Launch

Launched our ecommerce website selling premium teas becoming one of the first online tea companies in India

2018

Sep | Product Launch

Launched a new range of 6 health related teas for different functions, all developed in-house using 100% natural ingredients.

2019

Feb | Awards

One of our teas, Ayurveda Tea, won a Bronze Medal at Global Tea Championship held at Colorado, USA that presented six Gold, 19 Silver and 32 Bronze medals to the best, premium loose leaf teas from around the world.

Sep | Product Launch

Launched a new and improved website on Shopify with better mobile usability, better customer experience and refined range of teas, teaware & gifts.

Revenue Stream

E-commerce - Product

Physical Commerce

Target Market

B2B

New and existing tea and healthcare consumable product business, cafes, restaurants, who want to sell premium tea or develop their customised tea range.

Client Segment

Tourism, Direct-To-Consumer Brands, Travel/Hospitality, FMCG

Target Companies

Startup, Small Enterprise

Target Geography

India Tier 2, North America, India Tier 1

B2C

Our target customers are all middle class and above individuals who are health conscious/ fitness enthusiasts and are looking to upgrade their lifestyle with a healthy and premium product that they can add into their daily consumption pattern.

User Age

26 to 34, 18 to 25, 35 to 45

User Income

Upper-middle Income, High Income, Lower-middle Income

Location