Up Money wants to provide easy credit to every corner of rural India to uplift lives of rural society.

Basic Information

Ludhiana, Punjab based Up Money offers affordable financing for two-wheelers loans and Micro, Small & Medium Enterprises (MSMEs) mainly for rural livelihood advancement. Their main aim is providing finance for income generating activities, socio economic development and financial inclusion. Working together with over 1100 employees, they reach their market by connecting with thousands of customers, be it in cities, towns or villages, right at their doorstep. They penetrate deep inside the market covering approximately 8200+villages with 50+ operational branches and 250+ two wheeler dealer network spread all over in Punjab, Chandigarh, Haryana and Himachal Pradesh. Up Money started operations in November 2014 post acquisition of Sukhjit Finance Ltd, a company incorporated on 6th Feb, 1995 under the Companies Act 1956. The Promoters of UP Money Ltd. comes from the renowned ‘Chawla Family’ who have strong roots in Ludhiana and near around suburbs. The company is managed by highly experienced and professionally qualified Board consisting of Mr. Ajit Singh Chawla and Mr. Sumel Singh Chawla who have huge experience in lending and other financial services. Their mission is to enhance the livelihood of people and value of enterprises with our innovative financial products supported by their workforce, robust processes and advanced technology, which will enable faster disbursement of loans, their strong belief and essence of the company’s philosophy - ‘Easy Loans’ - which sets Up Money apart from the rest. See more

Legal Name


Up Money Ltd.



Ludhiana, Punjab, India

Founding Date



No. of Employees


501 to 1000

Core Team


Sumel Chawla

Founder & Director


Ajit Singh Chawla

Co-Founder & MD