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Varietea provides a huge range of hand-blended, all-natural tea for the masses.
Basic Information
Varietea’s journey began with rose tea – plucking and processing rose petals; blending them with tea to give awesome rose flavoured tea. In the process, they discovered that the art of blending is actually quite tricky. They had to infuse just that right proportion of rose into tea so that the outcome was well-balanced and flawless, not once, but every single time. Once they were experts in blending dual flavours like rose tea, tulsi tea, hibiscus tea, etc, they wanted to explore newer flavours, by blending different raw materials into tea, so that they had the perfect flavour with the right mix of each herb, spice, and dry flowers.
Legal Name
:
T's Originals Pvt Ltd
Headquarters
:
Bhubaneswar, Odisha, India
Business Model
:
B2C,  B2B,  B2B2C  
Founding Date
:
2000
No. of Employees
:
<10
Core Team
:
1.  
BISWAJIT TRIPATHY
Founder and Chief Blending Officer
2.  
SANGHAMITRA MISHRA
Founder
Timeline

2000

Company Incorporation

Feb | Company Incorporation

It was the day the company was incorporated.

Started Generating Revenue

Sep | Started Generating Revenue

Until this date, my sale was not very big. On this day I got a huge order from a company that almost made me profitable.

Became Profitable

Oct | Became Profitable

I closed a huge Diwali order and was breakeven.

Revenue Stream
Target Market
B2B
Everyone who is health & fitness conscious.
Client Segment
:
E-Commerce,  FMCG,  FoodTech,  HealthTech / MedTech / Healthcare  
Target Companies
:
Small Enterprise,  Medium Enterprise,  Large Enterprise  
Target Geography
:
B2C
Anyone in the age range of 18-75 years.
User Age
:
18 to 25,  26 to 34,  35 to 45,  46 to 60,  More than 60  
User Income
:
Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
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