Varnuyathe offers a wide range of Indian ethnic fashion, ranging from Kanjeevaram silks to Kalamkari cottons, Dabu-printed hemps and embroidered chiffons.

Basic Information

Varnuyathe was founded by Menaka Bapuji, a graduate from the National Institute of Fashion Technology (NIFT), Chennai. Working with traditional weavers and artisans from across South India we offer sartorial ethnic-elegance for women, men and children. From the finest mulberry silks of Kancheepuram to the ‘breathing’ Kalamkari cottons of Machilipatnam and from Dabu-printed organic hemps to embroidered featherweight chiffons, they work with a wide range of hand woven, hand painted, hand embroidered, hand dyed and hand printed fabrics. Their love for desi patterns and fondness for western silhouettes are quite evident for their ethnics often carry a westward hint. Moreover, they work with weavers who develop unique natural fabrics from aloe-vera, banana, hemp, kenaf, bamboo, soya, jute, beechwood and much more. They have joined hands with the local weavers to consciously reduce our carbon footprint, as most of these fibers use little water to grow and do not require chemical pesticides and artificial fertilisers to mature. See more

Legal Name


Varnuyathe Clothing Brand



Chennai, Tamil Nadu, India

Founding Date



No. of Employees


11 to 20

Core Team


Menaka Bapuji