Basic Information
Vserv was founded in January 2010 by Dippak Khurana and Ashay Padwal. In October 2014, Vserv launched its Vserv Smart Data platform for mobile marketing. This platform aggregates data from Vserv's data management platform which is augmented by combining data from multiple sources such as telcos, apps and offline partners. Vserv Smart Data builds user personas and triggers intent signals in real-time to help drive results for marketers, telcos and app publishers. Vserv has partnerships with telcos for accelerating its smart data offering to users in India and Southeast Asia. In May 2015, Vserv entered the commerce space. The company provides solutions for telcos and DTH operators. With the integration of buy buttons within ads, telcos can provide segmented offers to their customers. For DTH operators, this solution enables them to sell segmented channel packs to their customers. Their product named AppWrapper allows developers and publishers to enable app development lifecycle services like ad monetisation, analytics, bug tracking and in-app purchases. In March 2015, Vserv raised US$11 million from Maverick Capital Ventures.
Legal Name
:
Vserv Digital Services Pvt. Ltd.
Headquarters
:
Mumbai, Maharashtra , India
Founding Date
:
2010
No. of Employees
:
151 to 250
Core Team
:
1.
Dippak Khurana
Co-Founder & CEO
2.
Ashay Padwal
Co-Founder & Chief Product Officer
Funding
Total Funding
$18.0M
Investors
:
1.
Ajay Adiseshann
2.
Epiphany Ventures
3.
Experian Ventures
4.
Maverick Ventures
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