WickedGüd is a d2C consumer start-up with a mission to make everyday eating guilt-free and change the way the world consumes comfort food for the better using mom-approved ingredients found in every kitchen.
WickedGüd wants to rebuild India's trust in its food and make it more sustainable, nutritious, and wholesome. The product promise is Wicked Taste & Güd Ingredients and categories in focus include pasta, noodles and health drinks, among others.
They have successfully created pasta and instant noodles made from chickpea (chana), lentil (dal), brown rice (chawal), and oats among other super-grains so its 100% maida-free (refined flour) and 100% oil-free with significantly higher protein and fiber and significantly lower net carbs when compared to the incumbents - which is also why they are 100% vegan, made with 100% plant based ingredients and 100% approved and loved by moms.