Wiggles.in is India’s award-winning D2C preventive pet care brand with a wide range of products and services, curated by vets for pets.

Basic Information

Trusted by over 30,000+ pet parents, Wiggles is India’s award-winning D2C preventive pet care brand with a wide range of products and services, curated by vets for pets. Founded in 2018 by pet parents Anushka Iyer, Rajh Iyer & Venkat Mahadevan, it is built on the ease of doorstep convenience for pets & pet parents and offers services such as vet on call, grooming, training, boarding, online veterinary & behavioural consultations and custom diets for pets. Their vision is to be the leading D2C petcare brand in the preventive healthcare space and the number one choice for pet parents across India by combining simplicity, affordability and convenience at their doorstep. What makes them unique Wiggles is radically improving the pet healthcare space with its mission of keeping pets healthy and happy by taking responsibility. Having served over 25000+ pets by offering doorstep convenience of veterinary consultations, grooming sessions, dog training and boarding along with Pan-India delivery of its 42+ innovative and safe-to-use products; Wiggles has gained a sticky habitual customer base with a strong and consistent retention rate of 52%. The brand forayed into the pet food industry by launching Wet Food for Dogs and Ykibble oven-baked Dry Food for puppies and adult dogs which is 100% human grade, along with launching India’s first Pet Sanitizer which sold out in 48 hours, in response to the pandemic. With the belief of giving back, Wiggles also conducts free vaccination drives and health checkups every month across India. Lockdown or not, Wiggles has delivered on its promise to its customers, by delivering pet food, products, services and peace of mind when most brands couldn’t due to import restrictions and other challenges that the company is consistently overcoming. See more

Legal Name

:

Sixth Sense Retail Pvt. Ltd

Headquarters

:

Pune, Maharashtra, India

Founding Date

:

2019

No. of Employees

:

21 to 40

Core Team

:
1.

Venky Mahadevan

Co-Founder & CTO

2.

Anushka Iyer

Co-Founder & CEO

3.

Rajh V Iyer

Co-Founder & CMD

Funding

Total Funding

$1.0M

Investors

:

1.

Nachikhet Deshpande

2.

Aparna Badkundri

3.

Sachin Phadke

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Detail Round Breakdown

Round 1

$5.5M

Series Name

:

SEED

Date

:

28th Oct 2021

Investors

:
1.

Anthill Ventures

2.

Panthera Peak Ventures

3.

Varun Alagh

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