Wondrlab was founded in November 2020 by Saurabh Varma and co-founded by Vandana Verma and Rakesh Hinduja. Their solutions look at marketing and digital transformation through a platform-first lens. Their service offerings are divided under the verticals of content platform, experience platform, and build platform. Within the first, they offer brand strategy, creative services, marketing and communications, content and production, digital marketing, performance marketing, media strategy and buying, influencer marketing, and PR. Within the second vertical comes IP design, events, immersive experiences, activation and outreach, toolkit design, and turnkey solutions. In the final vertical, they offer internal platform, market places, and ecosystems. Their clientele includes Big Bazar, Spotify, Future Generali, Nazara Games, Dole Utsav, Kiddopia Learning App, and Anchor by Panasonic among others.