Founded in 2014 by Anuj Khemka and Megha Mittal, Yellow Chimes was formed to provide updated fashion jewellery for men and women across India. It offers trendy and affordable fashion jewellery through online marketplaces such as Amazon, Flipkart, and Myntra. With its origins from a small home to operating a 6,000 feet warehouse in Bangalore, Karnataka, Yellow Chimes claims to have a base of nearly a million customers across India. Their range of product categories includes necklaces, bracelets, rings, earrings, nose rings, pendants, and more.