ZipDial was a company that developed an innovative platform that turns missed calls into mobile marketing and analytics product.
Basic Information
ZipDial was founded in 2010, by Valerie Rozycki Wagoner, Sanjay Swamy and Amiya Pathak. ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces. The user experience combines SMS, voice, mobile web, and access to mobile apps to bridge users from offline to online. For example, through ZipDial, it’s easy to engage with a publisher or brand by making a toll-free “missed call” to a designated phone number. The caller will then begin receiving inbound content and further engagement on their phone in real time through voice, SMS or an app notification. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent Wi-Fi networks. In January 2015, ZipDial was acquired by Twitter.
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