LatentView Analytics invests in the UK and Europe markets

The digital analytics firm has appointed Sanjay Annadate, who was previously with Accenture, to head the regions.
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LatentView Analytics has appointed Sanjay Annadate to head its UK and Europe regions, the digital analytics firm told equity analysts in the earnings call for the first quarter of fiscal year (FY) 2023.

"Europe is an area that we are doubling down on the back of the IPO," said Rajan Sethuraman, CEO of LatentView Analytics. "We are making substantial investments in Europe."

Apart from hiring Annadate from Accenture, LatentView has made offers to grow its business development and delivery teams for the region.

"We will continue to ramp that up in the coming quarters, and expect the actual impact in terms of these investments to start playing out in a couple of quarters," Sethuraman told equity analysts.

LatentView clocked operational revenue of around Rs 120 crore in the first quarter of FY23, growing 2 percent sequentially and 37 percent over the same quarter a year ago. Currently, the company gets 90 percent of its revenue from the US market.

LatentView has subsidiaries in the UK, and Germany, Sethuraman said. "We see prospects for growing the accounts where we are present in, but we also believe that Europe is looking for the same kind of value propositions and solutions (as) we have been doing in the US," he explained.

Over three or four years, Europe and the UK can contribute between 15 percent and 20 percent of LatentView's revenue, Sethuraman said.

Before LatentView, Annadate worked with Accenture for nearly eight years, and Wipro.

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