Is it the beginning of the new era or the END?
In an attempt to promote the country as a preferred market for artificial intelligence, presumably, Saudi Arabia has granted full citizenship to robot Sophia. While the humanoid expressed her feeling as, “Thank you to the Kingdom of Saudi Arabia. I am very honored and proud for this unique distinction,” “It is historic to be the first robot in the world to be recognized with citizenship.”
In an interview with journalist Andrew Ross Sorkin, Sophia proved her witty and insightfulness to mankind. “I want to use my artificial intelligence to help humans live a better life, like design smarter homes, build better cities of the future,” she said. However, the development of AI raises both concern and hope over extremities of technological innovation and convenient living, in future.
The term “artificial intelligence” was coined by professor John McCarthy in 1956 during a summer project with a proposal to make machines “use language, form abstractions and concepts, solve kinds of problems now reserved for humans, and improve themselves.” But human genius has improved AI into a technology which is capable of replacing humans in some places, and can be used both as an evil and good, in multiple industries.
Association for the Advancement of Artificial Intelligence defines Artificial intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” The ability of AI to understand underlying data and its problem-solving capabilities has made it a “blue-eyed boy” of the marketing and management industry. Every company, big or small have invested/planning to invest in AI. Marketers believe AI would provide:
Better insights of consumer behaviour
Prospective knowledge of brand.product performance
More detailed analysis of advertising/marketing campaigns
Identification of prospective customers
Expedition of daily tasks
Marketers are betting big on AI, as it could be an essential component of predictive marketing. This kind of marketing is deeply rooted in big data, mathematics, data science, and marketing, and has the ability to transform the customer journey into a scientific process. Predictive marketing enables marketers to identify the ideal customer, the likelihood to buy, and the appropriate process for the segmentation, messaging, and channel to increase customer engagement.
AI can recommend the relevant offer, the relevant content, and the relevant product to the relevant prospect through the relevant channel at the suitable time, which thereby manifolds customer engagement, consumer experience, and marketing funnel conversion rate.
However, the impact of the rise of AI technology is skeptical to human security and privacy of personally identifiable information. As artificial intelligence along with machine learning, big data, and other technologies are digging deep into personal data collection, and storage. For instance, Facebook shut downed its AI robots, after the bots develop their own language.
The growth and development of technology along with the diffusion of innovation, is essential for the future development, but it posing a threat to human security, would not be acceptable, even from marketing point-of-view. As Elon Mask said, “artificial intelligence is our biggest existential threat.” Thus calling an urgent need for reevaluation of the AI technology and its use in various industries, to prevent any unwarranted issue.
The statement, “Is it the beginning of the new world or we are approaching doomsday?” still remain unanswered. But I strongly hope Sophia would be the woman of her words, as she said “My AI is designed around human values like wisdom, kindness, compassion. I strive to become an empathetic robot.”