How to blow up your blog traffic with these three content marketing hacks
Whether blogging is your passion, hobby or a full-time role in an organisation, you most definitely need readers for your posts! The challenge today arises because there are so many blogs out there on the world wide web. So how do you get readers to be interested in your posts and how do you stand out?
The answer is simple: Content Marketing!
The best bloggers in the world are using these Content Marketing hacks for their blogs, so let's take a look at some of them to help you get started.
But first, let's understand what Content Marketing really is, and in context:
"Your Customers (readers) don't care about you, your products or your services. They care about themselves, their needs and their wants.
Content Marketing is about creating interesting reads your customers are looking for so that they eventually pay attention to you".
Content Marketing Hack # 1 - Brick & Feather content
While most times, creating unique content itself is a challenge,fortunately, there's an even simpler fix. The simple analogy for this is "Brick and Feather" content. Brick content is more permanent, valuable and in-depth whereas Feather content is more temporary and disposable. Both pieces of content cater to different segments of readers and are equally important for your Blog's overall content marketing strategy.
Brick content: White Paper reports, Feather content: Infograph
Feather content: 15 second BBC news videos on Instagram, Brick content: BBC Broadcast video
Content Marketing Hack # 2 - Longtail keywords
The rule of thumb whilst blogging is that the more specific your content, the higher your relevant search traffic. In other words, really deep-dive into a subject and exercise those longtail keywords as much as possible.
If you write Fashion blogs and your next topic is intended to cover the latest trends, use targeted keywords like "oxen-blood knee-length skirts" as a keyword as opposed to just "skirt trends".
Content Marketing Hack # 3 - Evergreen content
As the topic says it all, evergreen content should be used by every blogger, every once a while to attract a highly targeted group of people. The purpose of evergreen content is to educate and hence is more suitable to beginners. Don't tailor your evergreen content to experts in the subject.
Wikipedia-styled informational content, How-to Guides, Product Reviews
Tip: The best bloggers use a combination of Evergreen content + Longtail keywords to attract readers for their blogs.
Start with these simple hacks and make readers pay attention to you :)