Decoding the fast-growing business app development industry
As companies and business owners adapt to the digital age, some of biggest corporations have been benefited from new-age Business Applications. What was a small industry a few years ago facing multiple problems, is now growing at a healthy CAGR of 7.4% and projected to cross $200 billion by 2022.
With the introduction of Artificial Intelligence and Big Data, mobile app developers are paving a way for smarter apps with better efficiency. Judging the performance of B2B or B2E mobile applications is often a difficult task for Business Owners. But, there are certain factors that every successful business apps development has in common.
Addressing key pain areas
Ultimate goal of any Business application is to solve a key pain area of the enterprise. Customer Relationship Management (CRM), Business Intelligence (BI), Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) are some of the major areas that business applications readily available in the market.
Each one of these tasks is tackled more efficiently through mobile technology. Mobile App developers are finally understanding the key pain areas and building applications that vastly improve pain areas such as HR, client and project management.
Productivity and workflow
By adopting mobility solution, businesses aim to streamline workflow and processes. Working smart instead of working hard — is the motto that business managers want the employees to live by.
As shown in the chart above, according to research done by Comptia, business applications built to improve productivity and workflow have a massive impact on the enterprise. Developers are building mobile applications that help the employees to complete their work quickly, conveniently and independently.
Cutting-edge tech to cut down dirty work
Using AI and Machine Learning developers have taken a primarily B2C technology to a B2B industry. Web and mobile Chatbot such as Drift has helped many businesses elevate the customer support and cut down misinformation. Business mobile development has thus entered a phase where human error can be nullified to a very minimal impact. Amazon’s Alexa integration in their Prime Music mobile application is another great example of introducing disruptive tech into a mobile application.
It’s clear that these factors are the biggest driving force behind the growing business app development industry. With high-end technology becoming cheaper and more accessible more developers can experiment and provide newer, faster solutions to enterprise pain areas.